Indexing
Pages excluded by noindex, robots.txt, wrong canonicals or thin duplicates, found in the Search Console Pages report.
Technical SEO services
Technical SEO is the work that makes sure search engines can crawl, render and index your website, and that it loads well on phones. It covers indexing problems, Search Console errors, Core Web Vitals, site structure and structured data. Technical problems cap everything else, so they are fixed first.
What is technical SEO?
Technical SEO deals with how your website is built rather than what it says. It answers questions such as: can Google reach every important page, can it understand the page structure, does the site work on a slow phone connection, and are there duplicate or broken pages wasting Google's attention.
Small business websites often break in predictable ways after a redesign, a plugin update or a hosting move. Pages get noindexed, redirects loop, images bloat the page, and old URLs return errors. Technical SEO finds and fixes those problems.
What's included
- Crawl of the full site with every issue ranked by impact
- Search Console Pages report and indexing fixes
- Core Web Vitals and mobile speed improvements
- Redirects, broken links and duplicate page cleanup
- XML sitemap and robots.txt review
- Internal linking and site structure improvements
- LocalBusiness, Service and FAQ structured data where it matches the page
- HTTPS, canonical and mobile usability checks
Common technical problems I fix
Speed
Oversized images, heavy themes and unused scripts that slow Largest Contentful Paint on mobile.
Structure
Service pages buried four clicks deep, orphan pages with no internal links, and messy URL patterns.
Migrations
Lost rankings after a redesign or domain move, usually from missing redirects.
How it works
Each step has a realistic timing. Larger sites and competitive markets take longer.
-
1
Crawl and data
Full crawl plus Search Console and Analytics review.
Week 1 -
2
Priority list
Issues ranked by effect on rankings and leads.
Week 1 -
3
Fixes
Implemented directly or handed to your developer with clear instructions.
Weeks 2 to 4 -
4
Validation
Fixes validated in Search Console and re-crawled.
Weeks 4 to 6 -
5
Monitoring
Monthly check for new errors after updates.
Monthly
Signs you need this
- Search Console shows pages as "Crawled, currently not indexed" or "Excluded"
- Your rankings dropped after a redesign or hosting move
- Your site takes more than a few seconds to load on a phone
- You have many old URLs returning 404 errors
- You are not sure if Google can see all your service pages
What affects the cost
Technical SEO can be a one-time fix or part of monthly work. The scope depends on:
- Size of the website and number of templates
- Platform, such as WordPress, Wix, Shopify or custom code
- Whether I implement fixes or brief your developer
- Whether a migration or redesign is involved
You get a fixed quote after a short call. No surprise extras.
Not sure which service you need? Start with a free call and I'll tell you what I'd fix first.
Technical SEO vs. on-page SEO
| Technical SEO | On-page SEO | |
|---|---|---|
| Focus | How the site is built and served | What each page says |
| Typical work | Indexing, speed, structure, schema | Titles, headings, content, links |
| Main tool | Crawlers and Search Console | Keyword and intent research |
| Order | Fixed first | Built on top |
Why work with me
I'm an independent consultant, so the standards below are mine, in writing, for every client.
- You talk to me directlyThe person planning your SEO is the person you message. No account managers.
- Month one in writingYou see exactly what happens first, and why, before ongoing work starts.
- Plain-language reportsWhat changed, what it means for leads and what's next, every month.
- Your accounts stay yoursGoogle Business Profile, Analytics, Search Console and content stay in your name.
- No ranking guaranteesNobody controls Google. I commit to the work and honest reporting.
Frequently asked questions
Core Web Vitals are three Google measures of page experience: Largest Contentful Paint for loading, Interaction to Next Paint for responsiveness, and Cumulative Layout Shift for visual stability. Good scores are under 2.5 seconds, under 200 milliseconds and under 0.1.
Common causes are a noindex tag, a robots.txt block, a canonical pointing elsewhere, or Google judging the page too similar to another. Check the page in Search Console's URL Inspection tool, which shows the exact reason and lets you request indexing once fixed.
Page experience is one of many signals, and a slow site rarely ranks worse on speed alone. The bigger cost is visitors leaving before the page loads. On mobile, a page that takes several seconds loses enquiries regardless of its ranking.
Check Search Console monthly and after every redesign, plugin update or hosting change. A full technical audit once a year suits most local business sites. Problems usually appear suddenly after a change, so monitoring matters more than frequency.
Related services
On-page SEO services
Titles, headings, content and links that match what people search.
See full details
Local SEO audit
Find what is holding your visibility back, and what to fix first.
See full details
Google AI Overviews SEO
Be a source Google can use in AI Overviews and AI Mode.
See full details