Fix now
Problems that block visibility or send customers to wrong details, such as suspended listings, crawl blocks or wrong phone numbers.
Local SEO audit
A local SEO audit is a structured review of everything that affects how your business appears in local search: your Google Business Profile, website, listings, reviews and competitors. You get a clear list of problems ranked by impact and a 90-day plan that says what to fix first.
What a local SEO audit checks
Most local businesses have a few problems doing most of the damage: a wrong category, a missing service page, an old phone number on directories, or a website Google cannot crawl properly. An audit finds those first, instead of handing you a list of 200 minor warnings from a tool.
I compare your business with the three to five businesses ranking where you want to be. That shows the real gap, which is more useful than a generic score.
What's included
- Google Business Profile review against guidelines and competitors
- Map pack visibility across your service area
- NAP and citation consistency check
- Technical crawl: indexing, speed, mobile, structured data
- On-page review of your service and location pages
- Review profile compared with competitors
- AI search check: how ChatGPT, Gemini and AI Overviews describe you
- Prioritised 90-day action plan
How the audit report is organised
Fix next
Gaps against competitors that limit growth, such as missing service pages or a low review count.
Build over time
Prominence work that compounds: local links, mentions and content.
Leave alone
Things that look like problems in tools but do not matter for your business, so you do not waste time on them.
How it works
Each step has a realistic timing. Larger sites and competitive markets take longer.
-
1
Short call
Your services, areas, goals and the searches that matter to you.
Day 1 -
2
Data gathering
Access to Google Business Profile, Search Console and Analytics if available.
Days 1 to 3 -
3
Analysis
Profile, website, listings, competitors and AI search checked.
Days 3 to 10 -
4
Report and plan
Findings ranked by impact with a 90-day plan.
Within 2 weeks -
5
Walkthrough
A call to go through the plan and answer questions.
After delivery
Signs you need this
- You are not sure why competitors outrank you
- You paid for SEO before and could not see what changed
- Calls from Google have dropped
- You are about to redesign your website
- You want a clear plan before committing to monthly work
What affects the cost
An audit is a one-time fixed price, agreed after a short call. The price depends on:
- Number of locations
- Size of the website
- Number of services and service areas
- Whether you want a walkthrough call and implementation support
You get a fixed quote after a short call. No surprise extras.
Not sure which service you need? Start with a free call and I'll tell you what I'd fix first.
Manual audit vs. automated SEO tool report
| Manual audit | Automated tool report | |
|---|---|---|
| Map pack and profile | Reviewed against your competitors | Usually not covered |
| Priorities | Ranked by business impact | Ranked by tool severity |
| AI search | Checked by hand | Rarely covered |
| Next steps | 90-day plan in plain language | A list of warnings |
Why work with me
I'm an independent consultant, so the standards below are mine, in writing, for every client.
- You talk to me directlyThe person planning your SEO is the person you message. No account managers.
- Month one in writingYou see exactly what happens first, and why, before ongoing work starts.
- Plain-language reportsWhat changed, what it means for leads and what's next, every month.
- Your accounts stay yoursGoogle Business Profile, Analytics, Search Console and content stay in your name.
- No ranking guaranteesNobody controls Google. I commit to the work and honest reporting.
Frequently asked questions
You get a report covering your profile, website, listings, reviews and AI search visibility, with every finding ranked by impact. It ends with a 90-day action plan you can follow yourself or hand to any SEO provider, including me.
Most single-location audits are delivered within two weeks of getting access to your accounts. Multi-location businesses and large websites take longer. The timeline is agreed before work starts.
Read access to Google Business Profile, Search Console and Google Analytics makes the audit far more accurate. You add me as a user and can remove me at any time. If you cannot give access, the audit still covers everything public.
Yes. The plan is written in plain language and ranked by impact, so you can work through it yourself. Many business owners use it to decide which tasks to do in-house and which to hand to a specialist.
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