Your website
Clear facts near the top of pages, consistent names, and an About page that shows who is behind the business.
Generative engine optimization (GEO)
Generative engine optimization (GEO) is improving how generative AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews describe and cite your business. It focuses on accurate, consistent facts about you across the web and pages that AI systems can understand and trust.
What is generative engine optimization?
Generative engines write answers instead of listing links. When someone asks for a recommendation, the tool blends information from websites, business profiles, reviews and articles into a few sentences. GEO is the work of making sure the information about your business in those sources is correct, clear and worth citing.
GEO overlaps with entity SEO. An entity is a clearly defined thing, such as your business, with consistent facts attached: name, services, location, people, credentials. The clearer and more consistent those facts are, the easier it is for an AI tool to describe you correctly.
What's included
- Manual check of how major AI tools describe your business today
- Entity audit: name, services, areas and people across the web
- Fixes to conflicting or outdated details
- About, service and location pages rewritten for clarity
- Organization or LocalBusiness structured data that matches your pages
- Plan for genuine third-party mentions in your industry and area
- Monthly AI mention tracking for your main questions
Where GEO work happens
Your profiles
Google Business Profile, Bing Places, Apple Maps and social profiles that match your website exactly.
Third-party sources
Directories, industry sites, local news and review platforms that AI tools treat as independent evidence.
Crawler access
Making sure the crawlers that AI search tools use are not blocked by your robots.txt or firewall.
How it works
Each step has a realistic timing. Larger sites and competitive markets take longer.
-
1
AI snapshot
Your main questions asked in each major AI tool and the answers recorded.
Week 1 -
2
Entity audit
Every source of facts about you checked for gaps and conflicts.
Weeks 1 to 2 -
3
Fixes
Website, profiles, listings and structured data aligned.
Weeks 2 to 6 -
4
Mentions
Genuine third-party coverage pursued in your industry and area.
Ongoing -
5
Re-check
AI answers re-recorded monthly to see what changed.
Monthly
Signs you need this
- AI tools describe your business with old or wrong details
- ChatGPT recommends competitors but never mentions you
- Your services are described differently on different sites
- Your robots.txt or security settings block AI search crawlers
What affects the cost
GEO is usually a project followed by light monthly tracking. The scope depends on:
- How many conflicting sources exist
- Number of services and locations
- Whether pages need rewriting or only small fixes
- How much third-party mention work you want
You get a fixed quote after a short call. No surprise extras.
Not sure which service you need? Start with a free call and I'll tell you what I'd fix first.
GEO vs. AEO
| GEO | AEO | |
|---|---|---|
| Main goal | Be described and cited correctly by AI tools | Have your answer used directly |
| Main work | Entity facts across the web | Answer-first content on your pages |
| Sources involved | Your site and third-party sites | Mostly your own pages |
| Best together | Yes, they support each other | Yes, they support each other |
Why work with me
I'm an independent consultant, so the standards below are mine, in writing, for every client.
- You talk to me directlyThe person planning your SEO is the person you message. No account managers.
- Month one in writingYou see exactly what happens first, and why, before ongoing work starts.
- Plain-language reportsWhat changed, what it means for leads and what's next, every month.
- Your accounts stay yoursGoogle Business Profile, Analytics, Search Console and content stay in your name.
- No ranking guaranteesNobody controls Google. I commit to the work and honest reporting.
Frequently asked questions
Ask it the questions your customers would ask, such as the best provider of your service in your area, and note the answers and sources. Answers vary between sessions, so I record them monthly to see a trend rather than relying on one result.
ChatGPT search uses its own crawler, OAI-SearchBot, alongside third-party search providers. OpenAI advises allowing OAI-SearchBot in robots.txt if you want to appear in ChatGPT search results. Your Google visibility still matters because many sources overlap.
There is no organic placement you can buy in AI answers. Some tools test ads, which are labelled separately. Organic mentions come from being a clear, trusted and consistently described business across the sources the tools read.
Fixing conflicting details can change AI answers within weeks as sources are re-crawled. Earning third-party mentions takes months. Because AI answers change often, results are judged as a trend over three to six months, not one check.
Related services
Answer engine optimization (AEO)
Pages that give clear, quotable answers to customer questions.
See full details
ChatGPT SEO
Get your business found and described correctly in ChatGPT search.
See full details
Local citation building and NAP cleanup
Consistent business details on the directories that matter.
See full details