Service pages
One page per service: what it is, what is included, process, timing, cost factors and area.
SEO content and E-E-A-T
E-E-A-T stands for experience, expertise, authoritativeness and trust, the qualities Google's quality guidelines use to judge content. SEO content built around E-E-A-T shows who you are, what you have actually done and why people should trust you, in pages written for customers first and search engines second.
What E-E-A-T means for a local business
For a local business, experience means showing the work: real photos, real projects with the customer's permission, and the people who do the job. Expertise means explaining clearly, with the details only someone who does the work would know. Authority comes from others recognising you. Trust comes from accurate, honest information.
Content in health, legal, money and safety fields is held to a higher standard, because mistakes can hurt people. Dentists, law firms and similar businesses need named credentials, careful facts and calm language with no promised outcomes.
What's included
- Content plan mapped to your keyword research
- Service page writing and rewrites
- About and team pages that show real people and credentials
- Local guides and question-led articles
- Fact register: every claim checked with you before publishing
- Image and alt text guidance using your real photos
- Author and business details shown clearly
Content I write
About pages
Who is behind the business, credentials, experience and how you work.
Guides
Answers to the questions customers ask before they hire, which also feed AI answers.
Work examples
Real jobs described with the customer's consent, kept off the site until they exist.
How it works
Each step has a realistic timing. Larger sites and competitive markets take longer.
-
1
Plan
Topics and pages chosen from keyword research and customer questions.
Week 1 -
2
Fact gathering
A short interview and your notes, photos and credentials.
Week 1 to 2 -
3
Writing
Drafts written for people first.
Weeks 2 to 4 -
4
Your review
You confirm every fact before anything goes live.
Week 4 -
5
Publish and track
Pages published, indexed and measured.
Ongoing
Signs you need this
- Your website could belong to any business in your field
- There are no real photos of your team or work
- Your About page is two lines long
- Content was written by a tool and never checked
- You work in health, legal or finance and your credentials are not shown
What affects the cost
Content is priced per page or as a monthly plan. The scope depends on:
- Number of pages
- Depth of research needed
- Whether the topic is health, legal or financial
- Whether you provide photos and examples
You get a fixed quote after a short call. No surprise extras.
Not sure which service you need? Start with a free call and I'll tell you what I'd fix first.
People-first content vs. search-first content
| People-first | Search-first | |
|---|---|---|
| Starting point | What the customer needs to decide | A keyword and a word count |
| Proof | Real photos, people and examples | General claims |
| Facts | Checked with the business | Often assumed |
| Long-term risk | Low | Higher with each core update |
Why work with me
I'm an independent consultant, so the standards below are mine, in writing, for every client.
- You talk to me directlyThe person planning your SEO is the person you message. No account managers.
- Month one in writingYou see exactly what happens first, and why, before ongoing work starts.
- Plain-language reportsWhat changed, what it means for leads and what's next, every month.
- Your accounts stay yoursGoogle Business Profile, Analytics, Search Console and content stay in your name.
- No ranking guaranteesNobody controls Google. I commit to the work and honest reporting.
Frequently asked questions
E-E-A-T is not a single ranking factor or score. It describes what Google's systems try to reward: content from people with real experience that users can trust. Improving the signals behind it, such as accuracy, clear authorship and real proof, tends to help.
Google allows AI-assisted content when it is helpful and accurate. The risk is unchecked mass production. Use AI for drafts if you like, but have someone who knows the work check every fact and add real experience before publishing.
Show real photos of your team and work, describe actual projects with the customer's permission, name the people doing the work and their qualifications, and explain details only a practitioner would know. Stock photos and generic claims show nothing.
YMYL stands for Your Money or Your Life. It covers topics that can affect health, finances, safety or legal rights, such as dental care or legal advice. Google holds these pages to a higher standard, so credentials and accuracy matter even more.
Related services
On-page SEO services
Titles, headings, content and links that match what people search.
See full details
Generative engine optimization (GEO)
Help AI tools describe and cite your business accurately.
See full details
Keyword research
The searches your customers actually use, mapped to pages.
See full details