Treatment pages
One page per main treatment, explaining the process, recovery and cost factors accurately.
Local SEO for dentists
Local SEO for dentists is helping your clinic appear when people nearby search for a dentist or a specific treatment, and giving them reasons to trust you. Dental content is health information, so Google holds it to a higher standard: named clinicians, accurate treatment pages and calm, honest language.
How patients search for a dentist
- General: "dentist near me", "dental clinic in [area]"
- Urgent: "emergency dentist", "toothache open now"
- Treatment-led: "teeth whitening", "dental implants", "root canal", "braces"
- Decision: "implant cost", "is root canal painful", "best dentist for kids"
Google Business Profile setup
"Dentist" is the usual primary category. Add more specific categories such as cosmetic or pediatric dentistry only if the clinic genuinely offers them and Google lists them in your country. Individual dentists may also have practitioner listings, which should link to the same practice details.
Category names vary by country. I check what Google offers in your market.
What I focus on for dentists
Clinician profiles
Each dentist named with qualifications and registration, linked from relevant pages.
Emergency visibility
Accurate hours, emergency availability and a clear call option.
Careful language
No promised outcomes, no fear tactics, claims checked by the clinic.
Common problems in this industry
Health standards
Medical claims need to be accurate and approved by the dentist. I flag anything that needs clinical review.
Review privacy
Replies must not confirm someone is a patient or reveal treatment details. I set reply templates that stay safe.
Multiple practitioners
Listings for individual dentists and the practice can conflict. They are aligned so patients find the right place.
Want to know where your business stands? I'll compare you with the dentists ranking in your area.
How we work together
Each step has a realistic timing. Larger sites and competitive markets take longer.
-
1
Audit
Your profile, website, listings and competitors reviewed, including what already works.
Weeks 1 to 2 -
2
Plan in writing
A prioritised plan ranked by impact. You approve it before work starts.
End of week 2 -
3
Fix foundations
Profile, consistency, technical issues and tracking.
Month 1 -
4
Build
Service pages, answer-first content and structured data.
Months 2 to 3 -
5
Report and adjust
Monthly plain-language report and plan updates.
Every month
Frequently asked questions
Include one page per main treatment, profiles of each dentist with qualifications, accurate opening and emergency hours, clear location details and an easy booking or call option. Treatment pages should explain the process and cost factors in plain language.
Thank the reviewer and keep the reply general. Do not confirm they are a patient or mention any treatment, even if they did. For negative reviews, invite them to contact the clinic directly. This protects patient privacy and still shows you respond.
Yes. Patients search for specific treatments, such as implants or whitening, and each has different questions about process, recovery and cost. A separate page lets you answer those properly and target that search.
Yes. Dental information affects health, so Google treats it as YMYL content. Pages should be accurate, current and clearly attributed to a qualified dentist. Avoid promising results, and have a clinician review medical statements before publishing.
Services that matter most here
SEO content and E-E-A-T
Pages that prove real experience and earn trust.
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Google Business Profile optimization
Set up and maintain the listing that decides your Maps visibility.
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Answer engine optimization (AEO)
Pages that give clear, quotable answers to customer questions.
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