Area expertise
Neighbourhood pages written from real knowledge: streets, schools, commute and property types.
Local SEO for real estate agents
Local SEO for real estate agents is helping buyers, sellers and landlords find you when they search for an agent in a specific area. Big property portals dominate listing searches, so agents win with what portals cannot offer: real neighbourhood knowledge, a strong personal profile and clear guides for selling, buying or renting.
How people search for an agent
- Agent-led: "real estate agent in [area]", "realtor near me"
- Seller-led: "sell my house", "home valuation", "how much is my house worth"
- Landlord-led: "property management", "tenant placement"
- Area-led: "living in [neighbourhood]", "best areas to live in [city]"
Google Business Profile setup
Use "Real estate agency" for an office and "Real estate agent" for an individual agent's listing where Google allows both. Keep each agent's listing tied to the same office address and phone pattern. Add the services you offer, such as sales, rentals or property management, and photos of your team and local area.
Category names vary by country. I check what Google offers in your market.
What I focus on for real estate agents
Seller pages
Valuation and selling process pages that attract the most valuable enquiries.
Agent profiles
Each agent's experience, licence where required and areas covered.
Reviews
Reviews that mention the area and the type of help, from buyers, sellers and landlords.
Common problems in this industry
Portal dominance
Listing portals take most property searches. Focusing on agent, seller and area searches avoids a fight you cannot win.
Doorway risk
Dozens of near-identical area pages can be treated as spam. Each area page must offer genuine local value.
Licensing rules
Some markets require licence numbers and broker details on advertising. Pages follow your local rules.
Want to know where your business stands? I'll compare you with the real estate agents ranking in your area.
How we work together
Each step has a realistic timing. Larger sites and competitive markets take longer.
-
1
Audit
Your profile, website, listings and competitors reviewed, including what already works.
Weeks 1 to 2 -
2
Plan in writing
A prioritised plan ranked by impact. You approve it before work starts.
End of week 2 -
3
Fix foundations
Profile, consistency, technical issues and tracking.
Month 1 -
4
Build
Service pages, answer-first content and structured data.
Months 2 to 3 -
5
Report and adjust
Monthly plain-language report and plan updates.
Every month
Frequently asked questions
Use the correct category for your office or individual listing, keep details consistent across portals and directories, collect reviews from buyers, sellers and landlords, and link to a strong page about the areas you serve. Distance to the searcher still has a strong effect.
Yes, but only for areas you know and serve, with real detail such as property types, streets, schools and transport. Pages that only swap the area name are treated as doorway content and can hurt the whole site.
Rarely for listing searches such as homes for sale in a city. Agents can outrank portals for searches about finding an agent, selling a home, valuations and local area questions, which are often more valuable for the business.
Pages explaining how you value a property, the selling process and timeline, your fees or fee structure, and your recent experience in the area. Sellers want to know how you will get them a good result, so specifics beat general claims.