Service keywords
The core name of each service and its common variations, such as "drain cleaning" and "blocked drain".
Keyword research
Keyword research is finding the actual words customers type when they need your service, then grouping them by intent and assigning each group to one page. For local businesses it focuses on service and location searches that lead to calls, not high-volume words that bring the wrong visitors.
What keyword research means for a local business
A national brand chases big keywords. A local business needs the specific searches that lead to a booking in its area: the service name, common problems, urgent versions such as "same day" or "emergency", and the places it serves.
Good research also shows what not to target. Searches looking for free advice, jobs or DIY instructions bring visitors who will not hire you. Leaving those out keeps your pages focused.
What's included
- Seed list from your services, calls and customer language
- Research in Google autocomplete, People Also Ask and keyword tools
- Search Console query analysis for existing sites
- Keywords grouped by intent: hire, compare, learn
- Keyword-to-page map with one main keyword per page
- List of new pages worth creating, ranked by value
Keyword types I look for
Problem keywords
Searches describing the problem rather than the service, such as "water heater leaking".
Local modifiers
City, neighbourhood and "near me" variations, used only where you really work.
Decision questions
Cost, timing and comparison questions people ask before they choose a provider.
How it works
Each step has a realistic timing. Larger sites and competitive markets take longer.
-
1
Discovery
Your services, best jobs and how customers describe their needs.
Day 1 -
2
Research
Tools, search features and Search Console data gathered.
Week 1 -
3
Grouping
Keywords clustered by intent and topic.
Week 1 to 2 -
4
Page map
Each group assigned to an existing or new page.
Week 2 -
5
Handover
Spreadsheet and recommendations walked through on a call.
End of week 2
Signs you need this
- You do not know which searches bring you calls
- Your pages target broad words like "best service"
- Tools show zero volume for your services, so you assumed no one searches
- Several pages compete for the same keyword
What affects the cost
Keyword research is a one-time project, often included in an audit. The scope depends on:
- Number of services
- Number of locations or service areas
- Whether the site has Search Console data to analyse
- Whether you want a full content plan or the keyword map only
You get a fixed quote after a short call. No surprise extras.
Not sure which service you need? Start with a free call and I'll tell you what I'd fix first.
High-volume vs. high-intent keywords
| High-intent keyword | High-volume keyword | |
|---|---|---|
| Example | "emergency plumber Mirpur" | "plumbing" |
| Search volume | Small | Large |
| Chance of a call | High | Low |
| Competition | Usually lower | Usually higher |
Why work with me
I'm an independent consultant, so the standards below are mine, in writing, for every client.
- You talk to me directlyThe person planning your SEO is the person you message. No account managers.
- Month one in writingYou see exactly what happens first, and why, before ongoing work starts.
- Plain-language reportsWhat changed, what it means for leads and what's next, every month.
- Your accounts stay yoursGoogle Business Profile, Analytics, Search Console and content stay in your name.
- No ranking guaranteesNobody controls Google. I commit to the work and honest reporting.
Frequently asked questions
A good keyword shows clear intent to hire, matches a service you actually offer, and fits an area you serve. Volume matters less than intent. A search used a few times a month can bring more paying customers than a broad term used thousands of times.
Tools estimate volumes and often round small local numbers down to zero. Real searches still happen. Use Google autocomplete, People Also Ask and your own Search Console queries to confirm that people search for a term before writing it off.
Usually not in your page copy. Google understands that "near me" means close to the searcher and uses location rather than the words. Focus on the service and real place names. Your Google Business Profile does most of the work for "near me" searches.
Target as many as you have pages that genuinely deserve them, with one main keyword per page. A business with eight services and three real service areas might need ten to fifteen focused pages, not hundreds of keywords.
Related services
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Answer engine optimization (AEO)
Pages that give clear, quotable answers to customer questions.
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